MyAD
star
170 reviews
PEGI 3
info
50K+
Downloads
PEGI 3
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About this app
The Ultimate Angling Direct Experience – Introducing the All-New MyAD App!
Get the UK's favourite fishing tackle shop right on your device. The official MyAD app, by Angling Direct, is your essential companion for all things fishing. Browse, shop, and manage your account with our completely redesigned and smoother app experience.
Shop the Full Angling Direct Range
Discover everything you need for your next session. With thousands of products, from rods and reels to bait and accessories, you can browse our entire inventory whenever and wherever you are.
Discover new products, deals, and special offers with our easy to use search.
MyAD Account, Rewards & Orders Simplified
Access all your essential Angling Direct details in one place.
- MyAD Rewards: View your rewards balance and access your digital MyAD Card directly in the app. Never miss out on a reward!
- Order Tracking: View your full order history, check shipment details, and track your deliveries seamlessly.
- Store Finder: Quickly locate your nearest Angling Direct store for those emergency tackle runs.
Ready to upgrade your fishing gear and your shopping experience?
Download the free MyAD app today!
Get the UK's favourite fishing tackle shop right on your device. The official MyAD app, by Angling Direct, is your essential companion for all things fishing. Browse, shop, and manage your account with our completely redesigned and smoother app experience.
Shop the Full Angling Direct Range
Discover everything you need for your next session. With thousands of products, from rods and reels to bait and accessories, you can browse our entire inventory whenever and wherever you are.
Discover new products, deals, and special offers with our easy to use search.
MyAD Account, Rewards & Orders Simplified
Access all your essential Angling Direct details in one place.
- MyAD Rewards: View your rewards balance and access your digital MyAD Card directly in the app. Never miss out on a reward!
- Order Tracking: View your full order history, check shipment details, and track your deliveries seamlessly.
- Store Finder: Quickly locate your nearest Angling Direct store for those emergency tackle runs.
Ready to upgrade your fishing gear and your shopping experience?
Download the free MyAD app today!
Fishing tackle rewards scheme
Updated on
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Ratings and reviews
165 reviews
JN Basey
- Flag inappropriate
August 12, 2026
I quite agree with the majority of other user's, the app is very slow and buggy, constantly crashes and needs a major overhaul and significant development. if you're just browsing it's very frustrating. So I've started using the website which I note doesn't have a 'wishlst' button, which the useless app actually does?? As our Local AD store is probably 200+ miles away, not great!!!!!!! Think on people!!
1 person found this review helpful
Angling Direct
August 12, 2026
Hi, we are always looking to improve the experience for our users, and really appreciate the feedback. If there is anything specific we can look into, please contact us at support@anglingdirect.co.uk.
Neil McDonald
- Flag inappropriate
- Show review history
November 20, 2025
app is very slow and the search function does not bring up everything it should. Made a purchase this afternoon on the app, took my money and then went back to checkout. Finished purchase on the website but two amounts processed, hopefully one will drop off, won't be using again unless it's bugs are sorted. Edit I will try that, if it works, I'll edit the rating. After update app seems much faster, no purchase made on it yet.
2 people found this review helpful
Angling Direct
November 20, 2025
Hi Neil, We’re monitoring the new app closely and have just released version 2.1.1 to improve stability and speed issues. Please let us know if this helps. If not, contact support@anglingdirect.co.uk and we’ll get it resolved.
komradekristoph
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- Show review history
November 16, 2025
Missed the notification about the wishlist, my bad. I can't help but feel you rushed the release of this app. Since using it I've noticed it's very laggy, sometimes cannot use the > button to change pages. You have to use the numbered drop down menu. Searching acts weird, search for chair as an example. for a couple of seconds you see results, then the page refreshes by itself and shows no results. I had the same problem using swivel stem as a search query. Please bring back the old app.
4 people found this review helpful
Angling Direct
November 20, 2025
Thanks for your feedback! We’re monitoring the new app closely and have released version 2.1.1 to improve search and speed issues. Please let us know if this helps. If not, contact support@anglingdirect.co.uk and we’ll get it resolved.
What’s new
What's new:
- Improved layouts for tablets and foldables, with edge-to-edge display
- Redesigned product gallery with full-screen pinch zoom
- Refreshed tab bar, product cards, basket totals and MyAD pricing
- Wishlist now syncs with your account
- Faster home page and image loading
- Security updates and stability fixes
- Improved layouts for tablets and foldables, with edge-to-edge display
- Redesigned product gallery with full-screen pinch zoom
- Refreshed tab bar, product cards, basket totals and MyAD pricing
- Wishlist now syncs with your account
- Faster home page and image loading
- Security updates and stability fixes
PEGI 3
Learn moreApp support
About the developer
ANGLING DIRECT PLC
webteam@anglingdirect.co.uk
2D WENDOVER ROAD
RACKHEATH INDUSTRIAL ESTATE, RACKHEATH
NORWICH
NR13 6LH
United Kingdom
+44 7825 133888