e.l.f. Cosmetics and Skincare

4.34K reviews
Content rating
PEGI 3
1M+
Downloads
Content rating
PEGI 3
In-App Purchases
Learn more
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About this app

Welcome to the beauty-verse! From viral lip oils to seriously effective skincare, shop the best of beauty for every eye, lip and face in an e.l.f.ing amazing app experience.

Glow wild. This is your space to shop, share, and explore your Holy Grail e.l.f. products. Plus you can discover your new favorite makeup and skincare items with features like Concealer and Foundation Shade Match, and Shoppable Stories.

JOIN OUR BEAUTY SQUAD REWARDS PROGRAM.
Our FREE loyalty program gives you multiple ways to earn points: you can redeem for free products and other OMG rewards. Other perks of being in Beauty Squad:

• Earn points ANYWHERE you shop when you upload your receipt on the app.
• Turn your points into free products, dollars off your next purchase or gift cards from your favorite stores and restaurants like Chipotle, Target, Ulta, Amazon, Walmart, and more.
• Shop the latest drops and sales before anyone else with early access.
• Enjoy a free gift and double points during your birthday month.
• Level up your tier for more exclusive perks like free shipping for Icon members.

BE EXTRA WITHOUT PAYING EXTRA.
Get instant access to gifts with purchase and special offers on makeup and skin care.

E.L.F. SHOPPABLE STORIES.
Stay up to date with the latest drops and discover new holy grails.

FIND YOUR FAVE SHADES WITH VIRTUAL TRY-ON.
Virtually try on all your fave products and find your perfect shade matches.

PLAY GAMES TO EARN POINTS.
We are now offering games as a new way to earn Beauty Squad points! Play our beauty squad-exclusive games in the app and earn points the fun way!

SWIPE TO LIKE.
Swipe right on makeup you love with our beauty app . Discover and explore your favourite clean beauty products with our “Swipe to Like” feature, and build your wishlist.

JOIN BEAUTY SQUAD COMMUNITY.
Connect with fellow Beauty Squad members. Share your looks, explore new trends, and discover tips and tricks from others.

GET INSTANT HELP WHILE SHOPPING IN STORE.
Use the barcode scanner at your favorite retailers to view tutorials and learn all about ingredients.

ALWAYS STAY IN THE KNOW.
Opt in for push and in-app notifications to be the first to know about e.l.f. exclusive offers, new arrivals and upcoming sales.

KEEP TABS ON YOUR E.L.F. ORDER.
Review your order history and track your delivery. Use the store locator to get directions to the nearest store with e.l.f. clean makeup and skincare products.

SHARE THE E.L.F. LOVE.
Find makeup and skincare products & look straight from the product page.

elf. UP! Stay up to date on what’s happening on Roblox’s dynamic tycoon adventure - where you can unleash your creativity as a change maker and become a force for good in the world!

e.l.f. makes the best of beauty accessible to every eye, lip and face. Download the app and we’ll meet you there.
Beauty for every eye, lip & face. Earn rewards, play games, connect with others.
Updated on
Nov 2, 2026

Data safety

Safety starts with understanding how developers collect and share your data. Data privacy and security practices may vary based on your use, region, and age. The developer provided this information and may update it over time.
  • No data shared with third parties
    Learn more about how developers declare sharing
  • This app may collect these data types
    Personal info, Financial info and 4 others
  • Data is encrypted in transit
  • You can request that data be deleted

Ratings and reviews

4.15K reviews
Ladybug
September 6, 2025
Disappointed in Matt Rife ad. The app is easy to order on. Could use some other improvements. Even though the app shows that you're logged in, it doesn't save certain things, like the Beauty Profile. A lot of links take you out of the app to a web page (ex: FAQ's, complaints, ads) and even if you manage to login on that web page it doesn't save to the app and it's not on your profile on the website when you log back in. The scanned receipts disappear.
115 people found this review helpful
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User 610
November 6, 2026
Easy to make orders however sometimes the reviews section glitches and does not show up or it seems as though the reviews get deleted, sometimes a product has over 100 reviews but the next time you see it, there's none or around 5 reviews. Also i wish there was an option to cancel your order if you made it by mistake, other than that, it's a great app.
1 person found this review helpful
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Pink Babe
September 29, 2026
app useless. rewards useless. never show up app, mobile & desktop website. pointless anyway. signed up 2 skincare items for subscriptions cuz they never have them in stores/Amazon. but the pts do no good if I can't use them to add on an item to my subscription order. why would I buy from them to pay shipping and I wont use my pts just for free shipping. and SHAME ON YOU FOR DISCONTINUING $3 EYELID PRIMER!!! i wont pay $8 for your replacement one. too much.time to find another brand... again...
10 people found this review helpful
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e.l.f. Cosmetics
March 1, 2024
Hi, we're sorry to hear that and we would love to take a look at the issue. Please reach out to our customer support team at digital@elfcosmetics.com.

What’s new

Bug fixes and improvements.