AJ Bell: ISA & SIPP investing

3.61K reviews
Content rating
PEGI 3
100K+
Downloads
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About this app

Feel good investing. AJ Bell is the only investment provider to be Which? recommended eight years running. With our app, invest for the long-term in a Stocks and shares ISA, SIPP, Lifetime ISA and Dealing account – all in one secure place.

You can buy and sell UK and international shares, funds, ETFs and investment trusts, and manage your portfolio easily on the go. All with a low-cost, FTSE 250-listed provider that's trusted by over 760,000 investors.

Built for long-term investing

• Invest regularly into your ISA, Lifetime ISA, SIPP or Dealing account to grow your portfolio over time.
• Track your account value and investment performance, and check your cash statement and transaction history 24/7.
• Leave it all to our award-winning experts with the AJ Bell managed funds, or narrow your options with our Favourite funds list.
• Use insightful tools to help build your portfolio, plan your pension, and make more confident investment decisions.
• Enjoy low charges and keep more of your investing returns, including a 0.25% account charge that's one of the lowest around.

• Place at best, limit or stop orders, and edit or cancel existing orders whenever you need to.

An investment app that makes it easy

• Open and manage a Stocks and shares ISA, Self invested personal pension (SIPP), Lifetime ISA or Dealing account directly in the app.
• Top up quickly with a debit card to keep your investments moving.
• See all of your ISA, SIPP, Lifetime ISA and Dealing account balances together in one view so you can stay focused on your long-term goals.

Be an in-the-know investor

• Read market news and updates from Shares Magazine, written by our in-house investing experts.

• Keep track of active orders, market movements and how your investments are performing over time.

• View UK live prices.

Simple, secure login

• Enable Face ID or fingerprint recognition for quick access or use your existing AJ Bell login.
• Your data is protected with strong industry-standard 256bit encryption to keep you and your investments safe.

Support when you need it

Our UK based support team are rated Excellent on Trustpilot, and always just a call or message away. You can reach us at ajbell.co.uk, through our in-app chat, or by calling 0345 54 32 600.

Important information

Investing is an opportunity to grow your money and typically outperforms cash savings over the long-term. However, it comes with risk as well as reward, and the value of your investments can go down as well as up. Tax benefits depend on your circumstances and tax rules may change. Any information we provide is to help with your research, and isn't financial advice.

AJ Bell is authorised and regulated by the Financial Conduct Authority.
Manage your SIPP, pension, ISA & Lifetime ISA with our feel good investing app
Updated on
Oct 20, 2026

Data safety

Safety starts with understanding how developers collect and share your data. Data privacy and security practices may vary based on your use, region, and age. The developer provided this information and may update it over time.
  • This app may share these data types with third parties
    App activity, App info and performance, and Device or other IDs
  • This app may collect these data types
    Personal info, Financial info, and Messages
  • Data is encrypted in transit
  • You can request that data be deleted

Ratings and reviews

3.54K reviews
Ben Smith
January 21, 2021
Update: I'm now seriously switching to another broker as their applications are much slicker. AJ Bell have the funds to invest in a far better digital offering. If they don't do so they are going to get left behind... Good app but could be better. I'd like to see US stocks get their prices updated when the exchange is open. Also it would be great if there was a watchlist, and news for stocks held. It would also be good to see the amount a holding has gone up in a day, not just the percentage.
11 people found this review helpful
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AJ Bell
January 23, 2020
Thanks for your feedback on our app, we’re always looking to improve our features so we’ll pass on your comments about US stocks prices, watchlists and holding price movements to our mobile development team.
martin Ferguson
July 9, 2022
I downloaded the app yesterday and have attempted to log in with the one time codes at least a dozen times and every single time it just takes me back to the login page the app is useless. I downloaded the app to my tablet same result. I can't comment on the app its self I'm yet to see it. I've only just opened a trading account and am now wondering if I made a mistake.
5 people found this review helpful
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AJ Bell
July 14, 2022
Thanks for leaving this review. We’re sorry to hear about your experience. If you’re still having trouble accessing your account on the app, please get in touch with us at 03455432600 or enquiry@youinvest.co.uk, so we can help resolve this problem for you.
D E
September 21, 2022
The app is quick and easy to see share prices. The news service is good for flicking through the alliance news releases for the day. However, there is no detailed info on Companies, such as P/E ratios, cash flows, debt and market cap. It would also be useful to have a feature where you can compare 2 or more stocks on one chart.
2 people found this review helpful
Did you find this helpful?
AJ Bell
September 23, 2022
Thanks for taking the time to leave us this review. We’re glad to see you're finding our app quick and easy to use to check shares and news. We’ve passed on your feedback on the level of company information to our Product Development team, who are always working to improve our platform.

What’s new

We've rung in a new look for AJ Bell! Same great service, fresh new feel. Though things may look a little different, rest assured it's still us – everything you know and trust has stayed exactly the same..