MacroFactor - Macro Tracker

17.6K reviews
Content rating
PEGI 3
1M+
Downloads
Screenshot image
Screenshot image
Screenshot image
Screenshot image
Screenshot image
Screenshot image
Screenshot image
Screenshot image

About this app

MacroFactor is a macro tracker, calorie counter, and nutrition coach app that helps you reach your diet goals to lose weight, gain muscle, or maintain with empowering, sustainable results, by combining innovative coaching algorithms with proven nutrition and behavioral science.

KEY CAPABILITIES

• Adaptive nutrition coach: smart algorithms personalize your calorie and macro intake targets, just like a nutrition coach would, and weekly check-ins keep you on track

• Best-in-class expenditure estimate (TDEE): calculates how many calories you actually burn from your own logs and weight data, so your plan fits your body instead of a generic formula

• Fastest macro tracker on the market: log food by AI photo, meal description, speech-to-text, barcode scanner, or nutrition label scanner, so logging takes seconds

• Verified food database: more than 1.36 million entries, so you can trust the calorie and macro information of the food you log

• Food and meal tracker: covers macros and micronutrients with detailed breakdowns for every meal and day, so you see exactly what you eat

• Weight Trend: cuts through the noise of daily weight fluctuations, so you see your real progress

• Flexible plans: choose Coached, Collaborative, or Manual mode with balanced, low-carb, keto, or carb-focused diets and different macros on different days, so your plan fits your health and fitness goal

• Extra tools in one app: period tracker, habit tracker, data insights and visualization, integrations, and dark mode.

HOW IT WORKS

1. Set your goal (lose, maintain, or gain) and choose your rate of weight change to set your calorie deficit or surplus.

2. Log your meals in the food log and weigh in with the weight tracker as usual.

3. Each week, MacroFactor compares your calorie and macro intake with your weight trend to calculate your true energy expenditure (TDEE) and detect changes in your metabolism.

4. It then adjusts your calorie, protein, and macro targets for the week ahead, so your diet plan keeps working and you avoid a plateau.

FAQ

• How does MacroFactor set my calorie target?

It estimates your energy expenditure from your food logs and weight trend, then adjusts your targets at each weekly check-in.

• What if I go over my targets or skip logging?

Nothing breaks. The algorithm is adherence neutral, so your check-in and calorie adjustment still work, with no warnings or red numbers.

• Can I set my own macros instead of following the coach?

Yes. Choose Manual mode, and set different macros for different days.

• How can I log food quickly?

Snap a photo with AI food logging, describe your meal, speak it, or scan a barcode or nutrition label.

NOTICES

Contains information from Open Food Facts, which is made available here under the Open Database License (ODbL).

Open Food Facts: https://openfoodfacts.org/
ODbL: https://opendatacommons.org/licenses/odbl/1-0/

SUBSCRIPTION PRICING & TERMS

MacroFactor is a premium app that offers three auto-renewing subscription options:

$11.99 / month
$47.99 / half year
$71.99 / year (equal to $5.99 a month)

You get a 7 day free trial of the full calorie counter and macro tracker. After that, a subscription is required, as there is no free tier.

These prices are for US customers. Pricing in other countries may vary. Payment will be charged to your Google Play account at confirmation of purchase.

Your subscription will automatically renew, unless you cancel at least 24 hours before the current period ends. You can cancel your subscription from your Google Play account settings.

Terms & Conditions: https://terms.macrofactorapp.com/
Privacy Policy: https://privacy.macrofactorapp.com/

MacroFactor is a macro counter, calorie tracker, and AI food tracker with a nutrition coach that adapts your calorie and macro targets every week, helping you lose weight, maintain, or build muscle without stress.
Calorie counter & macro tracker with AI food logging and an adaptive diet coach
Updated on
Oct 26, 2026

Data safety

Safety starts with understanding how developers collect and share your data. Data privacy and security practices may vary based on your use, region, and age. The developer provided this information and may update it over time.
  • No data shared with third parties
    Learn more about how developers declare sharing
  • This app may collect these data types
    Personal info, Financial info and 4 others
  • Data is encrypted in transit
  • You can request that data be deleted

Ratings and reviews

17.5K reviews
Diego de Las Casas
August 23, 2026
Been using the app on and off for 5y now. It's a great app overall, I favoured it over Lose It due to the expenditure calculator, but the recent updates on the AI feature were a game changer! Now I can just loosely write down what I ate on the day, or take a photo of a big salad bowl, and it just gets it. I even stopped checking the ingredients it picks because it's better than me at it.
1 person found this review helpful
Did you find this helpful?
Phill Rucci
July 28, 2026
Until recently, this app has been my favourite calorie tracker. Recently, they've changed it so you can't just add a new food. If the app doesn't recognise the barcode, it insists on scanning the label with AI to generate it for you, which takes ages, and is usually wrong. Just return the option for me to add the details myself, this is so unnecessary Completely spoiled the experience
7 people found this review helpful
Did you find this helpful?
James H
July 23, 2026
my subscription to my fitness pal had ended so was looking for a new app to try, its ok, the AI tracker is usefull but the calorie expenditure was way off for me suggesting nearly 1000 calories a day too high for me to lose weight so i would have had to separately work out my calorie deficit and not rely on the apps calculations, so would say be cautious if your specifically using the app for weight loss
1 person found this review helpful
Did you find this helpful?

What’s new

* Food icons set has been expanded
* Bug fixes and performance improvements