Tone It Up is a women’s fitness app with more than 1,000 workouts and more than 30 programs. Karena Dawn co-founded Tone It Up in 2009 and reacquired the brand in December 2025. She is the sole owner today, and the company is independent and founder-led.

Whether you’re taking your at home workouts to the next level or are getting started with an exercise routine, Tone It Up is the daily fitness app for you.

THE BEST WORKOUTS & PROGRAMS THAT GET AMAZING RESULTS

- Toning, sculpting, yoga, pregnancy workouts, postnatal routines, meditations, strength training, dance, kickboxing, and barre!
- 1000+ workouts for every goal and fitness level
- Full-length, follow-along videos to make sure you’re getting the most out of every workout
- Proper exercise technique is key, and we’re here to teach you and keep you motivated
- Programs and challenges with weekly schedules that remove any guesswork ~ if you are targeting weight loss, strength, endurance, or simply want to increase your activity, there’s a Tone It Up program for you
- Pregnancy and postnatal programs with perfect-length workouts
- Everything you need to stay accountable, including class reminders & progress tracking
- Build lean muscle with full-body workouts, and target specific areas with abs, butt, arm, and leg workouts

DELICIOUS & EASY HEALTHY MEALS

- Simple tips and guidelines from top experts for eating healthy
- Get started with hundreds of healthy, satisfying, & exciting recipes designed for your goals
- Protein muffins, post-workout smoothies, easy dinners for the entire family, healthy desserts, and so much more
- Choose from hundreds of delicious meals including vegetarian, vegan, high protein, and gluten free options

EVERYTHING YOU NEED ALL IN ONE PLACE

- Daily fitness workouts designed to make you sweat
- Meditations for self-love, calmness, creativity, gratitude & more
- Whether you’re looking to boost your booty or tone those abs, we're here to help you achieve your goals. You're not in this alone!
- Hundreds of cardio workouts, HIIT workouts, barre workouts, dumbbell workouts, yoga workouts, healthy recipes and more
- Earn badges and celebrate every achievement
- Connect and work out with women doing the same program as you
- Stay accountable & motivated with connections in your app

Oh, and did we mention you’ll sweat, burn calories, and feel amazing too!

The TIU fitness app is one of the best exercise apps for women! We're all in this together and we can't wait to cheer you on!

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Subscription Pricing & Terms

Your Tone It Up app is free to download and access. All new customers are welcome to a one-time free trial period to the Studio, the premium, in-app subscription purchase. Premium access subscriptions are auto-renewing. If you don’t elect to purchase premium features, you can continue using your TIU App for free.

Read our full Terms and Conditions at https://www.toneitup.com/tone-it-up-terms-and-conditions/ and our Privacy Policy at https://www.toneitup.com/tone-it-up-privacy-policy/