AJ Bell Dodl: Investing app

470 reviews
Content rating
PEGI 3
100K+
Downloads
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About this app

Simple, low-cost investing with Dodl

AJ Bell Dodl makes investing easy and affordable – whether you’re just starting out, or a seasoned investor building towards retirement.
Choose from an investment ISA, investment Lifetime ISA, pension, or general investment account. Whatever your future goal, we’ve got an account to fit.

Earn interest on your cash
While you’re deciding on your investments, your money should still work hard. That’s why you’ll also earn 3.80% AER variable interest on cash held in your ISA and Lifetime ISA.

Invest with ease
Dodl by name, and by nature too. Here’s how we make investing so simple:

- Fast and straightforward – sign up and get started in minutes
- Jargon-free – clear language, no confusing finance terms
- Low-cost – account charge of just 0.15% a year (minimum £1 a month. Your - investments may have their own charges)

No confusing trading tools. Just all you need to get your money working hard for your future.

Invest with confidence
Dodl is part of AJ Bell, one of the UK’s largest investment platforms, trusted by over 720,000 customers.

AJ Bell is authorised and regulated by the Financial Conduct Authority (FCA). And your cash and eligible investments are protected by the Financial Services Compensation Scheme (FSCS) up to £125,000.

Need help? Team Dodl are just a message away.

Invest your way
With Dodl, you’re in control. You’ll have simple, clear information to help you make your investment decisions – just remember we can’t give you advice.

Choose the account that’s right for you

Investment ISA
Grow your investments tax-free, without locking your money away. Invest up to £20,000 a year (across all ISAs), and earn interest on uninvested cash.

Investment Lifetime ISA
Get a 25% government boost towards your first home or retirement, while growing your investments tax-free. Earn interest on uninvested cash, too.

Pension
Take control of your retirement with a Dodl self-invested personal pension (SIPP). As with all SIPPs, you enjoy tax relief, meaning you only need to add 80p for every £1 saved.

General investment account (GIA)
Flexible investing without ISA or pension limits. Get as much money in the market as you like, and access it whenever you need.
Tax, ISA, Lifetime ISA and pension rules apply.

Transfer existing investments
Got an existing ISA, Lifetime ISA or pensions elsewhere? It’s easy to transfer to Dodl and enjoy low-cost, little-effort investing. Transferring is free – just remember to check you won’t lose benefits or guarantees.

A focused range of investments
Build your portfolio with:

AJ Bell funds – ready-made portfolios managed by our experts
ETFs and themed investments – pick sectors, countries or responsible investing
Shares – choose a stock and own a portion of UK and US companies

Investment charges apply separately for funds, ETFs and shares.

Learn as you invest
New to trading, investing and the world of finance? In the ‘Learn’ tab, you’ll find easy guides and articles to help you make sense of the markets.

Get started in three simple steps

1. Sign up for free
2. Open an account and add cash – start from £25 per month or transfer an account
3. Start investing in funds, ETFs and shares, for a low cost

Investing doesn't have to be complicated or costly. Download Dodl today.
Important information
Investing involves risk and reward, and you could lose money as well as make it.

Dodl is part of AJ Bell. AJ Bell Management Limited, AJ Bell Securities Limited and AJ Bell Asset Management Limited are authorised and regulated by the Financial Conduct Authority.
Invest in stocks and shares
Updated on
Aug 19, 2026

Data safety

Safety starts with understanding how developers collect and share your data. Data privacy and security practices may vary based on your use, region, and age. The developer provided this information and may update it over time.
  • This app may share these data types with third parties
    Personal info, Financial info and 2 others
  • This app may collect these data types
    Personal info and Financial info
  • Data is encrypted in transit
  • You can request that data be deleted

Ratings and reviews

457 reviews
Marc
July 20, 2026
Awful app and investment platform. Opened this as it seemed one of the more straightforward options for a Stocks and Shares LISA. Huge disappointment. It doesn't let you buy fractional shares which I accepted in advance but then when you try to buy shares it asks for a value instead of how many shares do you want to buy. You are left to calculate and if you don't calculate correctly for it just cancels the order. Especially frustrating for stocks in USD. Don't waste your time with this. 0 stars
5 people found this review helpful
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Christian (Chris)
June 3, 2026
Logging in I get to the homepage and there is an error, can't view stock/ISA/Lisa spoken to the team and told it's resolved 3x but no change? 3weeks later still waiting to access my account, can't close investments, can't access money *update - issue fixed, they left an ISA attached when I closed it and it broke my account. Customer service doesn't understand banking Recalls actually a good app for getting good compound interest but app prone to errors. money is safe and tax free(read ISA rules)
4 people found this review helpful
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AJ Bell
February 16, 2026
Hi Christian, thanks for sharing your feedback. We’re sorry to hear about your experience and your comments will be passed on to the team. If you’d like to discuss this further or need assistance, please reach out to us at hello@dodl.co.uk.
Ben King
April 22, 2026
I've edited this review after trying the app again, 12 months after my first attempt, and I am sorry to say that nothing has changed at all. AJ Bell are clearly not bothered in the slightest about developing the Dodl app. It constantly pops up with error messages, the funds and etfs are very limited, and you can't set your own date as to when you would like your direct debit to come out of your bank. This is really basic stuff!
7 people found this review helpful
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What’s new

We've rung in a new look for AJ Bell Dodl! Same great service, fresh new feel. Though things may look a little different, rest assured it's still us – everything you know and trust has stayed exactly the same.